The SPECTRUM
Personal Hygiene
- The global Personal Hygiene is estimated to be around USD 166.7 Bn with an annual growth rate of 7.3% (CAGR).
- The current category penetration of 16.3% is expected to reach 25.6% by 2024.
- The Indian market is around USD 4.1 Bn with an annual growth rate of 13.7% expected to hit USD 6.9 Bn by 2024.
- With India growth story twice the global and category not hugely cluttered, there is strong global interest in this category.
- We have some of the best manufacturers from India with world class production facility and quality control to cater to the global market.
