The LIGHT RAYS

Market Evaluation

We evaluate the market with respect to specific product/service category in terms of Market size, current and potential growth rate, product segments , target consumer and its size, competition analysis and hence, business viability

Market Entry Strategy

Evaluating and recommending the mode for market entry either through direct entry, licensing, JV, franchise or buying of existing company based on the category and the market dynamics keeping in a long term horizon in mind

Legal & Compliance

Understanding and recommending the requisite legal and compliance framework applicable to the product/service category and market

Sales and Distribution Network

Our understanding and connect across geography and customer segment position us to deliver an optimal sales and distribution network for your product/service

Marketing & PR

Effective and efficient marketing and PR strategy customized for your product and market needs, with end to end execution capabilities

Human Resource Management

Building an organization structure and populating it with optimal resource pool with right capability mix

Finance & Accounting

We will help in finance planning, budgeting, accounting , monitoring and control, compliances and taxation as per the law of the land

Sourcing

Over the years we have built a network of select set of manufacturers across India in specific business categories with world class production capability and quality control